Job Category
Job Subcategory
Location
United States
Short description
Job details:
Description
Service Area: The Exchange
Position: Associate Director (Associate Media Director)
Functional Role: Exchange Planning
Reports to: Director, Exchange Planning
Experience: 7+ years
Current Position(s): Associate Planning Director
Company Overview:
Mindshare is a next generation marketing services agency. We believe brands aren’t simply driven by an idea or ideals. A brand’s value is driven through a series of exchanges with people. We use insights and analytics to map this value exchange and to design a growth strategy. We infuse this strategy with creativity to invent communications ideas. We action these ideas via our robust global network of 114 offices in 82 countries with $27.8 billion (Source: RECMA) in media billings. Mindshare is part of GroupM, the leading global media investment management operation that serves as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.
Job Overview:
The Associate Director is responsible for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brand’s overall media strategy in the context of changing marketplace conditions and opportunities.
Job Responsibilities:
*Develops and maintains the tactical Media Plan
*Works with the Director, as well as implementation groups, develops budget allocations across media, media mix scenarios
*Provides day-to-day direction to implementation groups for the tactical plan
*Maintains and communicates up-to-date records of the implementation of the plan
*Provides research and analysis to deal with various issues that arise in the execution of the tactical plan
Job comments for Associate Digital Media Director &