• Company
  Job Category

  Entertainment/Media
• Job Subcategory
  All
• Location
  United States
• Short description

Job details:

 Description

Freeman+Leonard has an immediate full-time opportunity for a Digital Media Planner to work in Dallas.
This role leads the implementation of interactive programs across various media channels, partners, agencies and internal stakeholders to drive campaign results.

The manager will bring a proven track-record of managing efficient digital campaigns with a focus on data analysis and ROI performance. This role requires the ability to operate on both a strategic and tactical level with a desire to drive results through the use of data analysis and testing. The manager will develop strategic plans and budgets which will drive lead generation.
 

Responsibilities:
• Prepare interactive media plans, schedules, cost estimates and contracts
• Develop and adhere to budgets
• Reserve media space and issue insertion orders, cancellations and change requests.
• Coordinate between internal university account, creative and technology teams as well as manage lead generation vendor relationships
• Analyze media alternatives to recommend how to best allocate marketing budgets
• Evaluate and propose targeting, geography, scheduling and support level for campaigns
• Drive digital media programs through design, development, and management, including: campaign placements, A/B testing, landing page optimization, and any other core capability required to maximize results, drive volume, and hit key metrics.
• Day-to-day contact for communication to internal teams and external publishers & vendors on university programs, budgets and analysis of program lead generation rates and conversion
• Negotiation skills and experience with online media agencies/vendors.
• Target new media trends and tactics to create innovative media programs
• Research and evaluate market behavior, trends and competitors to identify opportunities.
• Work closely with the company's in-house creative and technology teams to continuously improve the online experience.

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