Director of Interactive Media & Dealer Communications

 Provides strategic and tactical brand leadership and implementation for all types of

digital media including internet, mobile and social for internal and external

communications including Public Relations.

 Leads a team of 4 professionals located in Charlotte, NC and works with multiple

outside agencies.

 Manages a growing multi‐million dollar digital advertising and development budget

for Meineke and its Franchisees in 143 DMA’s throughout the United States.

 Requires domestic travel up to 15% of the time.

 Develops near term and longer term digital strategies collaborating with internal

Management and outside agency partners.

 Works with agency partners to design and implement websites, phone protocols,

SEM, SEO and Social Media plans including creative, placement and testing and Brand

protection.

 Meets/exceeds annual strategic plan and budget objectives related to digital media

marketing.

 Plans and conducts analysis and research to identify digital media key drivers and

plan future initiatives.

 Negotiates digital media agency contracts and is primary point of contact for the

agency relationship.

 Oversees the digital media budget and approves all digital media expenditures.

 Manages all domain entities including registration and brand protection.

 Develops and implements Brand Image and Customer Experience research including

recommendations to management on how to improve both as well as the Brand’s

advertising communications strategies.

 Leads and implements all Dealer Communications including digital and print and

external Public Relations.

 Teaches new/existing Franchisees at Meineke’s training Center in Charlotte in

selected marketing areas.

 Looks for opportunities to create cost/marketing synergies with sister brand, Maaco.