• Company
  Arrowhead Advertising  
• Job Category
  Entertainment/Media
• Job Subcategory
  All
• Location
  United States
• Short description

Job details:

 Description

Arrowhead Advertising has an immediate opening for a Full-Time Media Buyer/Planner working in our Peoria, AZ office.  This is not an all-inclusive list and will vary by account assignment.

 

The responsibilities of the Media Buyer/Planner include:

• Working with approved media vendors to plan media campaigns, including:  Broadcast Radio and TV (cable and syndicated), Out of Home, Digital/Internet Display, Search, and Emerging Media
• Plan Development – develop media plans and make recommendations which are consistent with the strategy and budgets
• Deliver the most efficient costs while estimating the anticipated target audience delivery accurately
• Update all current, on-air schedules to ensure station delivery within negotiated agreement and/or to respond to any makegoods, new problems or opportunities that may develop
• Prepare media recommendations and review with Media Director
• Assist other buyers with invoicing, entering avails, filing, posting and other daily tasks
• Work with Account Executives and stations to traffic out all traffic instructions for media

 

Oversee the preparation, accuracy and timeliness of:

• Developing media plans that specify which forms or media will be used to effectively reach the target audience
• Studying media provided demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics
• Performing various calculations to identify the usefulness of different media plans
• Assist in converting media plans from approved vendors to Arrowhead Advertising formats and proof of accuracy
• Maintain accuracy of planning costs/rates/competitive analysis
• Attend weekly status meetings
• Communicate with production in terms of timetables, space and material deadlines
• Maintain flowcharts/plans
• Handle quarterly posting

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