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![]() Posted - 23/01/2012
Media Solution Specialist, Classified, Education and Local Verticals - New York
Job details:
The area: New Products, Media and Platforms The New Products, Media and Platforms (NPMP) group is the link between Product and Sales at Google. NPMP helps take product innovations and turns them into client solutions that enable our customers to get the most out of their spend with Google. NPMP team members ensure we have the right commercial strategy for our products and bring product expertise to Sales, enabling front-line Sales partners to sell effectively and quickly. We are passionate about all things digital and want to shape the ever-changing world of online advertising and commerce. The role: Media Solution Specialist, Classified, Education and Local Verticals Reach for new revenue-generating heights as a Sales Googler. Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. You leverage your entrepreneurial drive to target, educate and persuade new customers to embrace Google's latest advertising products and technologies. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, understand the details of individual campaigns and persistently explore and uncover the business needs of your key clients. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users. No additional job description for this language. Responsibilities: * As a Media Solution Specialist in NPMP, you'll work closely with our Large Customer Sales (LCS) organization to shape solutions-oriented approaches for the business verticals you serve, as well as influence the direction of Google's different advertising products including but not limited to Search, Display, Video, Mobile, Social, Local and Commerce. You'll have a bias for brand or performance solutions based on the customers you serve, but have a deep understanding of the value proposition each of our ad products offers and their capabilities. * Enable solution selling as the one point of contact with pods to develop and deliver solution-selling strategies for key customers and verticals across ad products, coaching sales teams on pitch best practices, resources and effective knowledge transfer across sales. * Quarterback development of complex solutions including marshaling of resources across NPMP product, creative, content, engineering, etc. * Drive new product adoption and new features of current products through co-selling to relevant customers based on advertiser objective and training to your partners in LCS. Provide input into account planning and quota setting. Drive action plans for commercializing new products or addressing revenue or adoption shortfalls within the verticals you serve. * Represent sales and contribute to product development by identifying gaps and deficiencies in current solutions at a pod, vertical or sector level, collaborating with product and deployment teams to drive resolution. Develop recommendations and drive implementation of vertical-specific packaging. Minimum Qualifications: * BA/BS degree (In lieu of degree, 4 years relevant work experience). * 5 years experience in advertising sales, marketing, consulting or media. Preferred Qualifications: * Experience working with Fortune 500 advertisers, agencies, and/or clients. * Strong analytical and problem solving skills. * In-depth knowledge of traditional and digital media and its competitive landscape and the ability to work with evolving and emerging products. * Knowledge of and established relationships within the advertising industry. * Knowledge of and established relationships within the relevant industry vertical. * Ability to communicate flawlessly with your counterparts in Sales, Marketing, Product, and Sales Operations. Department: New Products, Media and Platforms |
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