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![]() Posted - 23/01/2012
Product Manager - e-commerce
Job details:Who are we?Cheap Caribbean is a privately held online travel agency specializing in the Caribbean and Mexico. We are currently generating over $300mm in revenue every year, and have grown every year for the past 10. We are well funded, profitable, and have plans to grow to a $1 billion company in the next 2 years. Right now we are expanding our marketing department. We are looking for a few more smart people who have a passion for marketing in the digital world to join us. We are committed to bringing our customers the best deals in beach travel. And we are the best in the business. We are known to be a good partner that people like to work with to develop new ideas. What You'll Do The role is Product Manager - e-Commerce. This is a new role within our rapidly growing marketing department. Reporting to the CMO, this position defines the e-Commerce, mobile, and CMS business strategy for CheapCaribbean.com. Responsibilities include: -Analyze, review, and recommend, the strategic and tactical changes to CheapCaribbean.com and CheapCaribbean mobile with the goal of: -Improving conversion rates -Driving business profitability -Increasing visitor retention -Capturing larger average order sizes -Managing margin performance -Own and manage the Customer Experience including Design & Aesthetics, Content, Branding, SEO and CMS -Define business needs for new CMS in order to support full content integration of web site, email, SEO, Social Marketing, and CRM/ Call Center. -Analyze and assesses the effectiveness of all existing operations and current needs based on new technology and market competition -Work to improve, develop, and advocate new opportunities for revenue growth, and an improved customer experience -Develop annual business plan and budget. -Supervise content design, updating, and internal CMS processes -Act as a liaison between IT department and outside vendors for development and improvements to new site / mobile functionality -Oversee the day-to-day performance measurement of the company web site thru GA, and make recommendations for improvements, -Oversee ownership and management of SEO measurements and agency To perform this job successfully, you should have a comprehensive understanding of and experience in: -CMS, Mobile, CRM and e-commerce strategy development -Internet Marketing best practices that result in customer acquisition, retention and growth -Emerging CRM and e-commerce technologies -Experience managing a CMS and content editors with and an understanding of the impact CMS have on SEO -In depth knowledge of SEO strategy and web site measurement thru Google Analytics -PPC and CPC advertising strategy and management -Managing and directing website consumer experience including Content, Navigation, Information Architecture, Performance, and Functionality efforts to positively impact e-Commerce efforts What you bring to the party: -Must have 5-10 years e-commerce experience, with proven ability to implement a successful e-commerce strategy. -Experience in the Travel/ Hospitality category highly preferred -Must have ability to define and articulate business needs to technical/development teams -Must have outstanding project management skills -Ability to work independently and within a team environment -Strategic, strong, independent decision-making, organizational, planning and problem-solving skills -College degree in computer science and/ or marketing Who You are. -You're highly analytical- strong reporting skills and strategic thinking skills -You think critically, analyze everything and look for unconventional solutions to problems. You know how to interpret numbers into a set of new ideas that drive businesses. -You have great organizational skills, are proactive, with the ability to manage multiple responsibilities -You're comfortable working in a fast-paced, dynamic environment and committed to meeting deadlines and creating and improving processes. -You write and speak well, and have a knack for sharing complicated ideas in a simple, understandable way -You know you are a rock star, probably a bit Type A, and want to make things happen. -You play well with others, you can juggle multiple projects at once and even under pressure you can deliver high quality work within tight deadlines. (Maybe you even function best under pressure, which works for us) -You like the idea of coming to work in jeans, finding free food when you want it, and working with a group of fun, smart and passionate people. CheapCaribbean.com is a team oriented company that offers an energetic, casual and fun atmosphere that includes an excellent salary and benefit programs. How to Apply Please forward your resume, with a cover letter including your salary requirements, to our Human Resources department. CheapCaribbean.com, Inc. is an equal opportunity employer. We adhere to a policy of making employment decisions without regard to race, color, religion, sex, sexual orientation, national origin, citizenship, age or disability. |
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