As a Search Engine Optimization / Social Media Marketer (Sr. Digital Development Associate), your responsibilities will include:
- Expanding the Credit Union's digital presence and brand by incorporating Web 2.0 and new technologies into strategies that will effectively reach and build various online communities.
- Managing Search Engine Optimization (SEO) efforts through site architecture, keyword generation, search friendly content, link building strategies and search algorithms.
- Working with various teams to plan, execute, track, and evaluate SEO initiatives to ensure SEO performance is achieving organic and Pay-Per-click (PPC) targets across all properties.
- As an active user of social media, developing and managing social media properties on popular social networking sites such as Facebook, Twitter, LinkedIn, YouTube, etc., and has an understanding of blog optimization.
- Working with Credit Union teams to strategize new social media outlets and/or website opportunities that are aligned with Credit Union objectives and coordinates efforts with the Marketing team to execute.
- Collaborating with the Marketing team to ensure all digital opportunities are being leveraged and assists in campaign design and development to execute compelling campaigns that translate across all mediums and/or channels.
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